Designed and led a global growth strategy across seven priority markets for Accenture Health & Public Service, helping focus investment, expand market presence, and originate billions of dollars in net new revenue.

Developed the go-to-market strategy for Accenture Interactive’s market expansion, helping establish a differentiated digital presence and compete effectively against large established agency conglomerates.

Created a customer-led global marketing strategy for Cognizant Digital Operations, a multi-billion-dollar business, connecting industry issues and executive priorities across 14 offerings to grow revenue.

Led marketing strategy and investment planning across five continents and eleven industries, helping Accenture Health & Public Service focus tens of millions of program dollars against priority growth opportunities.

Founded a marketing and technology consultancy and built growth and transformation strategies for more than forty clients, including notable enterprise and mid-market organizations, helping them modernize and compete.

Helped advance Accenture’s global marketing and CRM technology infrastructure through enterprise workstreams and committees, improving operational readiness, scalability, and customer engagement capabilities.

Co-developed Accenture's award-winning account-based marketing program, combining customer intelligence, content, and personalization for 1,750+ C-suite clients and earning SABRE, BMA ACE, and ITSMA awards.

Created a one-to-one engagement strategy for Wipro combining executive engagement, digital interaction, and predictive analytics, growing CXO engagement 917% in three years and helping influence and create new deals.

Sponsored Wipro's global account-based marketing program across more than seventy-five strategic accounts, co-originating billions of dollars in pipeline and hundreds of millions in net-new revenue.

Brought Wipro demand generation, account teams, and pursuit teams together around integrated digital experiences that improved acquisition, strengthened retention, and increased account growth.

Created an invitation-only executive community for Accenture C-level clients, combining personalized offline and online experiences that grew new members 51% and returning members 55%.

Improved pursuit effectiveness by creating digital portals and personalized customer experiences aligned to top sales opportunities across Accenture Retail, Consumer Goods, and Travel.

Developed positioning, market narratives, collateral, and demand programs for Cognizant’s Intelligent Process Automation offering, helping strengthen differentiation and support commercial growth.

Created industry and platform messaging for Cognizant, translating market challenges and solution value into narratives, collateral, and campaigns that improved relevance with executive buyers.

Developed Accenture Business Services offering messaging and integrated it into global awareness and demand programs spanning thirteen industry segments, improving consistency and market reach.

Oversaw Accenture Interactive’s website presence and interactive content ecosystem, helping build visibility, activate demand channels, and support acquisition in a competitive category.

Developed editorial strategy and more than one hundred issue-based content assets for Cognizant Digital Operations, turning complex business issues into stories that powered campaigns and sales plays.

Amplified analyst recognition from Forrester, Everest, IDC, HfS, and others through integrated digital and in-person promotion, helping increase visibility, credibility, and customer confidence.

Activated Cognizant Digital Operations’ demand and lead generation capabilities, helping generate millions of dollars in pipeline, sales, and revenue across fourteen cloud-based digital offerings.

Created and executed targeted, issue-based demand campaigns for Cognizant Digital Operations, generating millions in pipeline by connecting customer priorities to differentiated offering value.

Managed millions in Google Ads investment across North America, Europe, and APAC, improving digital performance through continuous optimization of clicks, conversions, and return on investment.

Grew social communities reaching millions of followers for Accenture Healthcare, Public Service, Federal Services, and Interactive, and activated 183+ senior leaders as voices on social platforms.

Implemented issue-led, data-driven email marketing practices for Accenture Health & Public Service, increasing the quality and volume of marketing-sourced and marketing-influenced leads.

Led real-time optimization of Accenture Health, Public Service, and Federal display and out of home advertising programs, delivering double-digit improvements in conversion and return on investment.

Implemented scoring systems, engagement metrics, Salesforce dashboards, and sales intelligence capabilities that improved visibility into opportunity and client-centric marketing performance.

Unified Accenture Health & Public Service marketing channel data into a Tableau-powered cloud intelligence platform, improving performance visibility and management decision making.

Created marketing data strategies for Accenture Health & Public Service and Accenture Federal Services, connecting contacts, channels, campaigns, content, and operations into a more actionable foundation.

Developed interactive dashboards for Accenture Interactive paid media investments, adding forecasting and predictive analytics capabilities to improve investment planning and performance optimization.

Activated and optimized tens of millions in Google Ads investment for Accenture Health & Public Service, rapidly expanding awareness and engagement across seven countries and five languages.

Implemented MQL and SQL lead management processes for Cognizant Digital Operations, supported by Salesforce and Pardot dashboards for intelligence and automated reporting.

Oversaw Accenture Health & Public Service Salesforce and Pardot operations, improving adoption, training, platform usage, enhancements, and long-term growth marketing and operations effectiveness.

Consolidated CRM and marketing technology systems from mergers and acquisitions, migrating data and assets into Accenture Interactive platforms to achieve consistency and scalability.

Created process maps and identified simplification and cost savings opportunities, unifying and streamlining account, pursuit, campaign, content, channel, and CRM processes.

Assessed SEO, PPC, display, website, CRM, and analytics providers and built a preferred agency network, cutting agency costs 64% ($500K+) while improving partner quality and brand governance.

Modernized marketing operations and cost structure for Wipro's Americas business, representing roughly 30% of company revenue, improving efficiency while scaling demand generation across eleven industry sectors.

Redesigned Cognizant Digital Operations’ web presence across fourteen industries, three horizontal solutions, and hundreds of content assets, creating a more cohesive global digital experience.