Designed and led a global growth strategy across seven priority markets for Accenture Health & Public Service, helping focus investment, expand market presence, and originate billions of dollars in net new revenue.

Developed the go-to-market strategy for Accenture Interactive’s market entry, helping establish a differentiated digital presence and compete effectively against large established agency conglomerates.

Created a customer-led global marketing strategy for Cognizant Digital Operations that connected industry issues, executive priorities, and business objectives to improve reputation, relationships, and revenue.

Led marketing strategy and investment planning across five continents and eleven industries, helping Accenture Health & Public Service focus tens of millions of program dollars against priority growth opportunities.

Developed growth and digital transformation strategies for a marketing and technology consultancy and more than forty enterprise and mid-market clients, helping organizations modernize capabilities and improve competitiveness.

Helped advance Accenture’s global marketing and CRM technology infrastructure through enterprise workstreams and committees, improving operational readiness, scalability, and customer engagement capabilities.

Transformed Accenture’s account-based marketing program by combining customer intelligence, content, digital engagement, and data-driven personalization to create more relevant experiences for priority accounts.

Created a one-to-one relationship strategy that combined personal engagement, digital interaction, and predictive analytics to strengthen customer relationships, influence strategic deals, and shape new opportunities.

Developed and improved segmentation models for Accenture Health & Public Service, helping focus resources on high-value accounts and accelerate new business creation.

Brought demand generation, account teams, and pursuit teams together around integrated digital experiences that improved acquisition, strengthened retention, and increased account growth.

Created an invitation-only executive community for Accenture C-level clients, combining personalized offline and online experiences to deepen relationships and strengthen strategic dialogue.

Improved pursuit effectiveness by creating digital portals and personalized customer experiences aligned to top sales opportunities across Accenture Retail, Consumer Goods, and Travel.

Developed positioning, market narratives, collateral, and demand programs for Cognizant’s Intelligent Process Automation offering, helping strengthen differentiation and support commercial growth.

Created industry and platform messaging for Cognizant, translating market challenges and solution value into narratives, collateral, and campaigns that improved relevance with executive buyers.

Developed Accenture Business Services offering messaging and integrated it into global awareness and demand programs spanning thirteen industry segments, improving consistency and market reach.

Oversaw Accenture Interactive’s website presence and interactive content ecosystem, helping build visibility, activate demand channels, and support market entry in a competitive category.

Developed editorial strategy and created hundreds of content assets for Cognizant Digital Operations, helping turn complex business issues into market-facing stories that supported reputation and demand.

Amplified analyst recognition from Forrester, Everest, IDC, HfS, and others through integrated digital and in-person promotion, helping increase visibility, credibility, and customer confidence.

Activated Cognizant Digital Operations’ demand and lead generation capabilities, helping generate millions of dollars in pipeline, sales, and revenue across fourteen cloud-based digital offerings.

Created and executed targeted, issue-based demand campaigns for Cognizant Digital Operations, generating millions in pipeline by connecting customer priorities to differentiated offering value.

Managed millions in Google AdWords investment across North America, Europe, and APAC, improving digital performance through continuous optimization of clicks, conversions, and return on investment.

Activated and grew social media communities reaching millions of followers for Accenture Healthcare, Public Service, Federal Services, and Interactive, expanding audience reach and market visibility.

Implemented issue-led, data-driven email marketing practices for Accenture Health & Public Service, substantially increasing marketing-sourced and marketing-influenced leads.

Led real-time optimization of Accenture Health, Public Service, and Federal display and out of home advertising programs, delivering double-digit improvements in conversion and return on investment.

Implemented scoring systems, engagement metrics, Salesforce dashboards, and sales intelligence capabilities that improved visibility into opportunity and client-centric marketing performance.

Unified Accenture Health & Public Service marketing channel data into a Tableau-powered cloud intelligence platform, improving performance visibility and management decision making.

Created marketing data strategies for Accenture Health & Public Service and Accenture Federal Services, connecting contacts, channels, campaigns, content, and operations into a more actionable foundation.

Developed interactive dashboards for Accenture Interactive paid media investments, adding forecasting and predictive analytics capabilities to improve investment planning and performance optimization.

Activated and optimized tens of millions in Google AdWords investment for Accenture Health, rapidly expanding awareness and engagement across seven countries and five languages.

Implemented MQL and SQL lead management processes for Cognizant Digital Operations, supported by Salesforce and Pardot dashboards for intelligence and automated reporting.

Oversaw Accenture Health & Public Service Salesforce and Pardot operations, improving adoption, training, platform usage, enhancements, and long-term growth marketing and operations effectiveness.

Consolidated CRM and marketing technology systems from mergers and acquisitions, migrating data and assets into Accenture Interactive platforms to achieve consistency and scalability.

Created process maps, identified simplification and cost savings opportunities, and delivered quantifiable improvements across account, pursuit, campaign, content, channel, and CRM processes.

Assessed SEO, PPC, display, website, CRM, and analytics providers, developing preferred agency networks that improved partner quality, brand governance, and execution consistency.

Oversaw Salesforce and Pardot operations for Accenture Health & Public Service, including contact, campaign, and lead management, while building a nearshore shared services capability for global scale.

Redesigned Cognizant Digital Operations’ web presence across fourteen industries, three horizontal solutions, and hundreds of content assets, creating a more cohesive global digital experience.